Last Updated: June 13, 2018
DigiTrust is a service provided by IAB Technology Laboratory, Inc., an independent, international, non-profit, research and development consortium charged with producing and helping companies implement global industry technical standards. DigiTrust provides a neutral, standardized identifier used by participating companies for advertising purposes (“DigiTrust Technology”).
When you visit a website that uses DigiTrust Technology, our technology creates a proprietary, randomly-generated identifier for your device (the “DigiTrust ID”). The DigiTrust ID is stored on your browser in the form of either a third party or first party “cookie,” which is a small text file that includes the DigiTrust ID. For more information about cookies, please visit http://www.allaboutcookies.org. Participating companies use the DigiTrust ID for advertising and other purposes, and these companies maintain their own privacy policies and processes. We are not responsible for the privacy practices of companies that use our technology.
DigiTrust Collection. When you visit the DigiTrust website, we may collect information about your visit and use of the website. This User Information may include the type of device or browser you use to visit our website, how you use our website, the web pages you visit, and the IP address of the device you used to access our website. Additionally, if you register with us, or request more information, we may collect your name, email address, company name, and other similar contact information (collectively, “User Information”). We also use Google Analytics on the DigiTrust website to obtain high-level “audience measurement” data such as the referral web domain, type of operating system/browser used, date and time of visit, and other information relating to activities on our Website to understand its usage better, analyze trends, and optimize the Website experience. To help ensure such data within Google Analytics cannot be linked back to an identifiable user, the last octet of all IP Addresses collected have been anonymized, ‘Sharing With Google,’ ‘Remarketing and Advertising,’ and ‘Demographics and Interests’ features have been disabled, and retention of analytics has been set to 14 months. For more information on Google Analytics, including how to opt-out please click here: https://support.google.com/analytics/answer/6004245.
Through the DigiTrust Technology and its use by participating companies, we do NOT collect any information about the websites you visit. DigiTrust does not use any website data, User Information or personal data for interest-based advertising (“IBA”) purposes or transfer such data to other parties for IBA purposes. For more information on DigiTrust Technology data collection practices, please see our Consumer Data Policy.
Companies using DigiTrust Technology. Companies who use the DigiTrust Technology may use the DigiTrust ID to engage in their IBA, analytics, identifier syncing, and other advertising related processes. IBA is advertising that involves the collection of web viewing data across non-affiliated websites over time. This data is used to infer interests and deliver advertising relevant to those inferred interests. These companies may also use their own cookies or other similar technologies within their advertisements or on certain websites. Note that these companies maintain their own privacy policies and processes. We are not responsible for the privacy practices of companies that use our technology.
Use of Information
DigiTrust Use. We may use User Information to contact you, including regarding use of the DigiTrust Technology. We also may use this information to generate analytics about usage of our website, to allow us to operate and improve our site, perform research, identify potential security issues related to our website, to prepare reports that summarize visitor activity, and for any other purpose specified at the time of collection. DigiTrust does not use any website data, User Information or personal data for IBA purposes or transfer such data to other parties for IBA purposes.
Companies using DigiTrust Technology. DigiTrust generates the DigiTrust ID for the purpose of providing it to participating companies. Such companies may use the DigiTrust ID for a number of purposes, including to provide you with IBA (providing advertising relevant to inferences derived from web viewing data collected across non-affiliated websites over time), identifier syncing, and to generate analytics. For more information about how IBA works, you can visit the Digital Advertising Alliance (“DAA”) at www.youradchoices.com to learn more.
Sharing of Information
We make the DigiTrust ID available to participating companies for advertising purposes. Such companies include advertisers, advertising agencies, ad networks, website and app publishers, and other advertising related companies. For more information on DigiTrust Technology data collection and sharing practices, please see our Consumer Data Policy.
We may share User Information for a variety of reasons. For example:
• We may share User Information with parties who may use that information to provide us with services or do work for us, such as bookkeeping.
• We may share User Information as part of a transfer of ownership of DigiTrust, including at bankruptcy.
You may make choices about the use of DigiTrust Technology to generate and transmit the DigiTrust ID via the WebChoices tool administered by the DAA located at http://www.aboutads.info/choices. Through this tool, you may opt out directly from DigiTrust.
If you exercise choice, the next time you visit a website using DigiTrust Technology, DigiTrust participating companies will no longer receive your previous DigiTrust ID. Please note that when you make a choice, we place a cookie on your device that is unique to the browser from which your choice is made. If you change browsers or devices, or delete the cookies on your computer, you will need to make choices again on that browser or device. If you elect to opt out, you may still receive ads, but those ads may be less relevant to your interests. In addition, we may still collect User Information for other purposes, including analytics. Companies using the DigiTrust ID may also use their own cookies or other similar technologies within their advertisements or on certain websites. Opting out from DigiTrust does not apply to participating companies’ use of their own cookies or technology for IBA or other purposes. You can visit www.aboutads.info/choices to make choices regarding companies that participate in the DAA WebChoices tool. DigiTrust adheres to the DAA Self-Regulatory Principles.
DigiTrust does not knowingly collect personal information from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided personal information to DigiTrust, please contact us.
We use reasonable measures to help protect information transmitted over or stored on our systems.
For more information about our privacy practices, please contact DigiTrust by e-mail at firstname.lastname@example.org or by post using the details provided below:
IAB Technology Laboratory, Inc.
Attn: Privacy Officer
116 East 27th Street, 7th Floor
New York, New York 10016