There are no shortage of opinions on the future of cookies and tracking across the digital media landscape. Regardless of your thoughts on the matter, the trends — in regulation, consumer sentiment, media coverage, and browser actions — all suggest that the areas of consumer identity, data and privacy will continue to undergo great change. Continue Reading
#TrackLash and The Coming Cookie Apocalypse
A New Chapter for DigiTrust!
We’re pleased to announce that IAB Tech Lab has acquired the DigiTrust solution, is hiring the team, and will support increasing global adoption of the DigiTrust neutral ID service. Additionally, IAB Tech Lab will work to integrate DigiTrust capabilities with existing and emerging technology standards for digital advertising. This marks a new, exciting chapter for Continue Reading
The Imperative of Neutral Industry Standards for Consent Management
The point of industry standards is to form a common, collaborative layer upon which all participants can accelerate innovation, and therefore offer more (and better) products and services to the market. The challenge of standardization is not so much technology as it is cooperation — it’s difficult to get many companies (partners and competitors alike) Continue Reading
DigiTrust Consortium Hits Critical Mass with 14 Top Publishers and 29 Technology Platforms Deploying