• Calling All Platforms: Join Now to Take Part in Deployment

    Join the biggest publishers in the US and UK along with more than 20 major advertising platforms as we finalize the legal and technical requirements for a shared user ID. DigiTrust is a non-profit group focused on developing a standardized user ID or token that will provide massive benefits to participating publishers: speeding up page load times, increasing programmatic bid and fill rates and significantly improving audience match rates.

    DigiTrust and its members want to make the web faster, more profitable and more accurate. The DigiTrust shared user token works like just like device IDs on mobile (IDFA for iOS, and GAID for Android), but for Web browsers. This standardized ID is designed to be provided to all parties, eliminating the need for ID syncs, reducing third-party trackers on Web pages, and improving the consumer experience. We plan to deploy in Q2, which means founding members will start reaping the benefits of this initiative in just a few short months.

    To be part of the DigiTrust working group, you must join by March 24!

    Make your voice heard by joining the working group that will define the next generation of digital advertising standards, and help level the playing field with walled gardens. As a general member, you solidify your brand as a leader in better advertising standards and get to shape the way that the shared user token will be designed and deployed.

    New members agree to:

    • Join DigiTrust as a General Member, and associate your name publicly to this effort
    • Assign an executive leader on your team to be our primary point-of-contact, carry the torch internally and convey feedback when necessary.
    • Join working groups with other platforms and publishers to evaluate the technology integration, policy and privacy requirements, and to surface and resolve issues/concerns.
    • Assist in the determination of a joint deployment date(s), all within joint working group settings led by us.

    For more information, please contact jordan AT DigiTru.st.