• DigiTrust – The Final Chapter

    Supporters Decide to Sunset DigiTrust on July 31 IAB Tech Lab recently invited all the platforms and publishers supporting the DigiTrust ID and shared namespace service to a meeting to review the status of funding and operations, and discuss the future of DigiTrust. Against the backdrop of increasing operational costs driven by broad publisher deployment, Continue Reading

  • #TrackLash and The Coming Cookie Apocalypse

    There are no shortage of opinions on the future of cookies and tracking across the digital media landscape. Regardless of your thoughts on the matter, the trends — in regulation, consumer sentiment, media coverage, and browser actions — all suggest that the areas of consumer identity, data and privacy will continue to undergo great change. Continue Reading

  • A New Chapter for DigiTrust!

    We’re pleased to announce that IAB Tech Lab has acquired the DigiTrust solution, is hiring the team, and will support increasing global adoption of the DigiTrust neutral ID service. Additionally, IAB Tech Lab will work to integrate DigiTrust capabilities with existing and emerging technology standards for digital advertising. This marks a new, exciting chapter for Continue Reading

  • The Imperative of Neutral Industry Standards for Consent Management

    The point of industry standards is to form a common, collaborative layer upon which all participants can accelerate innovation, and therefore offer more (and better) products and services to the market. The challenge of standardization is not so much technology as it is cooperation — it’s difficult to get many companies (partners and competitors alike) Continue Reading

  • DigiTrust Consortium Hits Critical Mass with 14 Top Publishers and 29 Technology Platforms Deploying

    – Programmatic ecosystem establishes neutral user ID standard to eliminate “web trackers” and improve consumer experience. – Standardized user ID offers better audience recognition, scale and yield. As the interactive media market has thrived in recent years, driven by programmatic buying and selling, the use of cookies for audience recognition on the Web has exploded Continue Reading

  • Key Organizational Tenets

    The user token (AKA user ID) is the single most important component of the digital marketing ecosystem. User tokens allow companies to recognize their audience (while not necessarily *identifying* them). Without effective audience recognition, the entire foundation for our industry is reduced to guesswork — negatively affecting everything we do: Website analytics Content personalization and Continue Reading

  • DigiTrust Launches; Quickly Ramps Global ID Coverage

    In Q1 of this year we assembled about 25 leading ad tech platforms and 25 premium publishers for a Q2 working group process. The goal was to discuss DigiTrust deployment requirements and concerns in a group setting, then determine a joint deployment date to get this effort off the ground. Throughout Q2, we’ve executed well Continue Reading

  • Calling All Platforms: Join Now to Take Part in Deployment

    Join the biggest publishers in the US and UK along with more than 20 major advertising platforms as we finalize the legal and technical requirements for a shared user ID. DigiTrust is a non-profit group focused on developing a standardized user ID or token that will provide massive benefits to participating publishers: speeding up page Continue Reading