Welcome to DigiTrust

DigiTrust is the only truly open, neutral, independent, non-profit ID consortium.

DigiTrust is a non-profit, industry-wide collaboration of companies building technology solutions that improve the digital experience for consumer, publishers, advertisers and third-parties.

As a first order of business, DigiTrust has taken on the challenge of reducing the number of third-party requests on Web pages, through efforts to eliminate the need for pixel synchronization. The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and trackers on Web pages daily.

NEWS: DigiTrust Service to Shut Down on July 31, 2020

  • J. Allen Dove

    CTO of SpotX

    DigiTrust represents a broad, industry commitment from all corners of ad tech in providing audiences with a better experience and beginning to reign in tracking. It is an important first step by our industry to provide transparency and control to audiences.

  • Ian Davidson

    VP, Platform Demand, OpenX

    DigiTrust offers to the mobile Web ecosystem the benefits and efficiencies of a standardized identifier, much like the ‘IDs for Advertisers’ issued by Apple, Android and Microsoft for the mobile apps ecosystem.

  • Walter Knapp

    CEO of Sovrn

    The Digitrust project provides a way forward for publishers to improve the reader’s experience and reduce the complicated, and often redundant, firing of tracking pixels when advertising to a reader

  • Dan de Sybel

    CTO at Infectious Media

    This is a huge step in preserving the openness of the programmatic ad ecosystem, and one we have been calling for for years. It promises to make it simpler for brands and agencies to create programmatic advertising that is relevant for consumers, whilst giving users choice and transparency when it comes to opting out.

  • Steve Sullivan

    VP Partner Success at Index Exchange

    Digitrust will help our industry live out the promise of an ecosystem built on collaboration and transparency. In turn, creating more relevant communication for consumers and more return for publishers.

  • Ken Weiner

    CTO of GumGum

    As a leading programmatic platform, we integrate with 100s of other companies each of whom use their own cookie-based user tokens. It’s unnecessarily complicated, expensive, and loads web pages with excessive trackers. DigiTrust offers a simple approach to fix all of this.

The DigiTrust solution is supported by leading programmatic platforms within the digital media industry, including the following:


DigiTrust is open to all industry third parties interested in improving the digital experience for consumers, publishers, advertisers and technology platforms. Please fill out the short form indicating your interest and we'll look forward to speaking with you!


For more information, please contact digitrust@iabtechlab.com.