Last updated: February 7, 2018

Please note this page is private and NOT linked to from the main DigiTrust site. Please do not link to this page or share with anyone outside your company.

Overview of DigiTrust
DigiTrust is a non-profit industry consortium spawned from an IAB working group. It’s comprised of ad tech platforms and premium publishing brands who collaboratively deploy and support a standardized, privacy-safe, 1st party cookie-based user ID in order to achieve the following mutual benefits:

  • Improved CPMs and revenue, by eliminating the data loss associated to 3rd party cookies (on mobile, especially) and ID syncing
  • Fewer pixels on your pages, by eliminating the need for ID syncing between hundreds of third-parties
  • Faster loading pages, and better consumer experience
  • Alleviated regulatory pressure/risk in Europe, with centralized consent, proof of consent and revocation of consent
  • Leveling of the playing field with dominant 1st parties

Timeline and Goals
An initial group of leading platforms and premium publishing organizations have already deployed, enabling critical mass of global audience coverage in late 2017. We ended 2017 with 45 members who are focusing their efforts in Q1 2018 on end-to-end deployments — with publishers setting the DigiTrust standardized ID, their SSPs passing the ID in every bid request, DSPs reading the ID and influencing their bidding logic (bidding more, and more often), and DMPs attaching the ID to audience segments on behalf of their customers. In Q2 of 2018, we expect to see improved audience recognition for buyers, higher CPMs for publishers, and reduced ID syncs between third parties on publishers’ pages.

Our funding comes from platforms, not from publishers … though publisher deployments motivate platforms to join and pay the monthly subscription fee, which allows us to continue the following important work:

  • ID persistence – we expect ongoing challenges to user tokens/IDs, due to regulation, browser changes, and other software, and feel these challenges are best met in cooperation.
  • GDPR / ePR consent management – see below narrative on the DigiTrust solution
  • Standardized cross-device IDs – we will continue our work in cooperation with IAB
  • AMP support, consumer preferences, global privacy regulation, and much more …

Join DigiTrust and Be Part of the Solution
DigiTrust is funded and resourced as a non-profit consortium, with a dependency on member engagement, cooperation and deployment. Please join DigiTrust, commit to deployment and convey a clear position of support with your platform vendors. Participation is free for Web properties that license ad tech platforms (versus building their own). We only charge proprietary platforms. Publisher participation involves the following:

  1. Review and execute the Supporting Member agreement and return to jordan AT
  2. Update your privacy policy according to the guidance offered within the Regulatory one-sheet for US Publishers or Regulatory one-sheet for UK Publishers, depending on whether you are a US or UK entity.
  3. Create a test deployment of the DigiTrust JavaScript on your site in accordance with this Technical Integration Guide. You will need a member ID and site ID from us in order to test your deployment.
  4. Deploy site-wide.
  5. Collaborate with platforms and other premium publishing brands on a timeline for removing ID syncs from your pages.

You may not deploy across your Web site until/unless steps #1 and #2 above have been completed, reviewed and approved by jordan AT

General Materials/Resources
Below are more materials and links helpful to your consideration:

Technical Materials/Resources

Privacy and Regulatory Materials/Resources
Please note that we commenced an invite-only, bi-weekly GDPR Working Group on 24 January 2018. For a summary of each meeting (presentation, audio, key takeaways), please contact Anissa AT

Materials from Q2 2017 Working Group Meetings
Below are the presentations and audio files from Q2 2017 member working group meetings: