Please note this page is private and NOT linked to from the main DigiTrust site. Please do not link to this page, nor share with anyone outside your company.

You and your organization have been invited to become a DigiTrust participant, either because you’ve indicated an interest directly or you’ve been referred. This page is meant to provide you with all the information necessary to consider your support. Please read the information below carefully, and thank you for your consideration!

Overview of DigiTrust
DigiTrust is a non-profit industry consortium spawned from an IAB working group. It’s comprised of ad tech platforms and premium publishers who collaboratively deploy and support a standardized, privacy-safe, 1st party cookie-based user ID in order to achieve the following mutual benefits:

  • More than 15% improvement in revenue, by eliminating the data loss associated to 3rd party cookies (on mobile, especially) and ID syncing
  • Fewer pixels on your pages, by eliminating the need for ID syncing among hundreds of third-parties
  • Faster loading pages, and better consumer experience
  • Leveling of the playing field with dominant 1st parties

For more information to circulate within your organization, this DigiTrust for Publishers Overview presentation provides a more comprehensive overview of DigiTrust, its value to your organization, and our ask. Or see this DigiTrust for Publishers One-Pager, which offers a single page summary of the DigiTrust initiative and our ask (from earlier this year).

Our Timeline
Our goal this year in incremental revenue for YOU in Q4. To achieve this, we have an initial group of approximately 25 leading platforms and 25 premium publishing organizations (representing critical mass of audience across the US and UK) commencing a joint deployment effort starting the week of June 19th. We expect to reach critical mass of audience coverage by August 1st, and by August 31st our goal is to pass the standardized DigiTrust ID in every bid request. This will enable buyers to begin influencing their bidding logic (bidding more, and more often) by October 2017.

How to Participate
Participation is free for Web properties that license ad tech platforms (versus building their own). We only charge proprietary platforms. Web site participation requires the following:

  1. Review and execute this Supporting Member agreement, then email to jordan AT digitru.st
  2. Update your privacy policy according to the guidance offered within the Regulatory one-sheet for US Publishers or Regulatory one-sheet for UK Publishers, depending on whether you are a US or UK entity.
  3. Create a test deployment of the DigiTrust JavaScript on your site in accordance with this Technical Integration Guide. You will need a member ID and site ID from us in order to test your deployment.
  4. Deploy site-wide.

You may not deploy across your Web site until/unless steps #1 and #2 above have been completed, reviewed and approved by jordan AT digitru.st.

General Materials/Resources
Below are quite a few more materials and links potentially helpful to your consideration:

Technical Materials/Resources

Regulatory Compliance Requirements/Guidance