Last updated: February 7, 2018

Please note this page is private and NOT linked to from the main DigiTrust site. Please do not link to this page or share with anyone outside your company.

Overview of DigiTrust
DigiTrust is a non-profit industry consortium spawned from an IAB working group. It’s comprised of ad tech platforms and premium publishers who are collaborating to deploy and support a standardized, shared, 1st party cookie-based user token in order to achieve the following mutual benefits:

  • Improved managed revenue due to better audience recognition, by reducing data loss associated to third party cookies (on mobile, especially) and ID syncing
  • Improved match rates with your trading partners, by eliminating the need for ID syncing among hundreds of third-parties
  • Leveling of the playing field with the “walled gardens”, by enabling the third party ecosystem with a shared first party cookie ID
  • Alleviated regulatory pressure/risk in Europe, with centralized consent, proof of consent and revocation of consent
  • Better consumer experience

Timeline and Goals
An initial group of leading platforms and premium publishing organizations have already deployed, enabling critical mass of global audience coverage in late 2017. We ended 2017 with 45 members, and they’re focusing their Q1 2018 efforts on end-to-end deployments — with publishers setting the DigiTrust standardized ID, SSPs passing the ID in every bid request, DSPs reading the ID and influencing their bidding logic (bidding more, and more often), and DMPs attaching the ID to audience segments on behalf of their customers. In Q2 of 2018, we expect to see improved audience recognition (match rates) for all platforms, resulting in better scale for buyers, higher CPMs for publishers, increased fee revenue for platforms, and reduced operational costs from ID syncs between third parties.

Our Funding Model
DigiTrust membership is open to both publishers and platforms. However, our funding model is based on proprietary platforms (sell-side or buy-side) who pay monthly dues for access to the decrypted, persistent user ID, and the right to store the ID within their identity systems and propagate to other members. Platforms all share in the cost to operate DigiTrust and continue the following important work on your behalf:

  • ID persistence – we expect ongoing challenges to user tokens/IDs, due to regulation, browser changes, and other software, and feel these challenges are best met in cooperation.
  • GDPR / ePR consent management – see below narrative on the DigiTrust solution
  • Standardized cross-device IDs – we will continue our work in cooperation with IAB
  • AMP support, consumer preferences, global privacy regulation, and much more …

Join DigiTrust and Be Part of the Solution
DigiTrust is funded and resourced as a non-profit consortium, with a dependency on member engagement, cooperation and deployment. Here’s what membership entails:

  • Execute General Member agreement and API License Addendum (see below).
  • USD$5,000 monthly API subscription dues – this monthly fee is reviewed by the board regularly, expected to decrease over time, and is half ($2,500/month) for platforms with <$10MM annual net revenues. The API is necessary to decrypt the DigiTrust ID to form the persistent user token.
  • Public association of your company name to the DigiTrust consortium.
  • Deployment and support of the DigiTrust ID on your platform, subject to the privacy and technical guidelines below.
  • Customer and partner evangelism. We need you to take a strong position within the market, and with your customers/partners.
  • Optional Advisory Board meetings involving privacy and technical requirements, reviews and best practices.

General Materials/Resources
Below are materials and links helpful to your consideration:

Technical Materials/Resources

Privacy and Regulatory Materials/Resources
Please note that we commenced an invite-only, bi-weekly GDPR Working Group on 24 January 2018. For a summary of each meeting (presentation, audio, key takeaways), please contact Anissa AT

Materials from Q2 2017 Working Group Meetings
Below are the presentations and audio files from Q2 2017 member working group meetings: