Please note this page is private and NOT linked to from the main DigiTrust site. Please do not link to this page, nor share with anyone outside your company.

Your company has been invited to join DigiTrust. Please read the information below carefully, and thank you for your team’s consideration.

Overview of DigiTrust
DigiTrust is a non-profit industry consortium spawned from an IAB working group. It’s comprised of ad tech platforms and premium publishers who are collaborating to deploy and support a standardized, shared, 1st party cookie-based user token in order to achieve the following mutual benefits:

  • More than 15% improvement in managed revenue due to improved audience recognition, by reducing data loss associated to third party cookies (on mobile, especially) and ID syncing
  • Leveling of the playing field with the “walled gardens”, by enabling the third party ecosystem with a shared first party cookie ID
  • Fewer pixels on publisher pages, by eliminating the need for ID syncing among hundreds of third-parties
  • Faster loading pages, and better consumer experience
  • Alleviated regulatory pressure in Europe, with centralized consent, proof of consent and revocation of consent

Membership in DigiTrust
We have around 25 leading platforms already involved, and approximately 25 premium publishing organizations representing critical mass of audience across the US and UK. All are currently taking part in member-only working group meetings discussing deployment requirements, best practices, and joint deployment dates. General Member recruitment closed on March 25th and will re-open for new memberships mid 2017.

What We Need From You
DigiTrust is funded and resourced as a non-profit consortium, so its success depends on member engagement, cooperation and deployment. Here’s what membership entails now (and is likely to entail in Q3 when we re-open to new membership):

  • Execute General Member agreement and API License Addendum (see below).
  • USD$5,000/month API subscription fee, starting April 1 – this monthly fee is reviewed by the board regularly, expected to decrease over time, and is half ($2,500/month) for platforms with <$10MM annual net revenues. The API is necessary to unencrypt the DigiTrust ID to form the persistent user token.
  • Take part in working group meetings involving privacy and technical requirements, reviews and best practices.
  • Public association of your company name to the DigiTrust consortium.
  • Deployment and support of the DigiTrust ID on your platform, subject to the privacy and technical guidelines presented in the working group meetings.
  • Customer and partner evangelism.
  • Must be members in good standing of an industry self-regulatory organization (DAA, EDAA, NAI, etc.).

General Materials/Resources
Below are materials and links helpful to your consideration:

Technical Materials/Resources

Regulatory Compliance Requirements/Guidance