• DigiTrust Consortium Hits Critical Mass with 14 Top Publishers and 29 Technology Platforms Deploying

    – Programmatic ecosystem establishes neutral user ID standard to eliminate “web trackers” and improve consumer experience. – Standardized user ID offers better audience recognition, scale and yield. As the interactive media market has thrived in recent years, driven by programmatic buying and selling, the use of cookies for audience recognition on the Web has exploded Continue Reading

  • DigiTrust Launches; Quickly Ramps Global ID Coverage

    In Q1 of this year we assembled about 25 leading ad tech platforms and 25 premium publishers for a Q2 working group process. The goal was to discuss DigiTrust deployment requirements and concerns in a group setting, then determine a joint deployment date to get this effort off the ground. Throughout Q2, we’ve executed well Continue Reading

  • Five Reasons for Publishers to Support the DigiTrust Standardized ID

    The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and trackers on Web pages daily. Here are five great reasons to join DigiTrust and support a standardized user token: More revenue – audience drives advertiser spend and publisher yield. Continue Reading

  • Publisher Call to Action: Join DigiTrust Now!

    DigiTrust is a non-profit industry consortium comprised of online marketing technology platforms and digital publishers who support a standardized user token in order to improve the consumer online experience. The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and Continue Reading

  • Ad Technology Platforms Commit DigiTrust Support

    20 of the leading ad technology platforms, powering digital advertising automation for premium publishers and marketers, have stepped up to commit their support in removing billions of daily trackers and improving consumer Web experiences. These platforms will be showing their support by funding the DigiTrust organization through a monthly API subscription, educating their partners and Continue Reading

  • DigiTrust Effort Resurrected with a Standardized User ID for the Web

    In 2014 following a comprehensive IAB working group effort, twenty leading third party ad tech platforms formed and funded DigiTrust in an effort to standardize the user ID across the web. The intention of this approach was to eliminate the need for billions of daily ID syncs (“trackers”) on Web pages, thereby improving the consumer Continue Reading

  • IAB Whitepaper: Privacy and Tracking in a Post-Cookie World

    IAB recently published a whitepaper that discusses and evaluates the various alternative solutions for our current state management landscape. By targeting the constraints and limitations that the tradition cookie method neglects, such as privacy and tracking issues with cross-device ID recognition, the article identifies five plausible solutions. Keeping in mind the consumers, the publishers, and Continue Reading