• DigiTrust Consortium Hits Critical Mass with 14 Top Publishers and 29 Technology Platforms Deploying

    – Programmatic ecosystem establishes neutral user ID standard to eliminate “web trackers” and improve consumer experience. – Standardized user ID offers better audience recognition, scale and yield. As the interactive media market has thrived in recent years, driven by programmatic buying and selling, the use of cookies for audience recognition on the Web has exploded Continue Reading