DigiTrust is a non-profit, industry-wide collaboration of companies building technology solutions that improve the digital experience for consumer, publishers, advertisers and third-parties.

As a first order of business, DigiTrust has taken on the challenge of reducing the number of third-party requests on Web pages, through efforts to eliminate the need for pixel synchronization. The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and trackers on Web pages daily.