In an effort to make your experience better, the publisher is setting a safe and secure DigiTrust cookie (both within the DigiTru.st domain and their domain) which contains a randomly-generated user token, your opt-out status and when your consent was achieved. By making this information available to their vendors, publishers can reduce the number and frequency of third party requests (sometimes known as “trackers”) from the pages you visit — making pages load faster and reducing privacy concerns. DigiTrust requires all participating publishers and their vendors to honor your user choices.
If you choose to opt-out, your randomly-generated token will not be accessible to participating publishers or their vendors. Your user choices will continue to be stored within a cookie on your browser, and accessible to all. Please note:
- Advertising is how many web sites are able to provide free content. Should you elect to opt out, publishers may choose to restrict or deny your ability to view content.
- Your user choices rely on the DigiTrust cookie. If you delete your cookies you delete your user choices, and neither DigiTrust nor its participating publishers (or their vendors) will be able to read or respect your user choices. A new randomly-generated user token will then be placed on your browser upon your consent.
- The DigiTrust cookie and your user choices only apply to Web pages accessed by your mobile device, tablet or desktop/laptop computer through a browser such as Chrome, Firefox, Internet Explorer, and Safari. The DigiTrust cookie and your user choices do not apply to any non-browser apps installed on your devices.
DigiTrust is not yet deployed with any publishers or their vendors. When it is, we will list all companies participating with the DigiTrust effort who commit to honor your user choices.