Welcome to DigiTrust

An industry-wide collaboration for innovative technology solutions that improve the digital experience for consumers, publishers, advertisers and third-parties.

DigiTrust is a non-profit, industry-wide collaboration of companies building technology solutions that improve the digital experience for consumer, publishers, advertisers and third-parties.

As a first order of business, DigiTrust has taken on the challenge of reducing the number of third-party requests on Web pages, through efforts to eliminate the need for pixel synchronization. The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of proprietary tokens and trackers on Web pages daily.

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  • Jordan Mitchell

    Founder/CEO of DigiTrust

    We now have the leading programmatic platforms collaborating with publishers to deploy DigiTrust technology, and commence the virtuous cycle of value to themselves, their audiences and the marketers that wish to reach those audiences.

  • J. Allen Dove

    CTO of SpotX

    DigiTrust represents a broad, industry commitment from all corners of ad tech in providing audiences with a better experience and beginning to reign in tracking. It is an important first step by our industry to provide transparency and control to audiences.

  • Tom Shields

    SVP, Strategy, Publishers at AppNexus

    DigiTrust is a key component of the open internet, enabling independent publishers, marketers, and 3rd party platforms to break free of ‘walled gardens’ and use a transparent, privacy-enabled, and high-performance alternative.

  • Ian Davidson

    VP, Platform Demand, OpenX

    DigiTrust offers to the mobile Web ecosystem the benefits and efficiencies of a standardized identifier, much like the ‘IDs for Advertisers’ issued by Apple, Android and Microsoft for the mobile apps ecosystem.

  • Walter Knapp

    CEO of Sovrn

    The Digitrust project provides a way forward for publishers to improve the reader’s experience and reduce the complicated, and often redundant, firing of tracking pixels when advertising to a reader

  • Dan de Sybel

    CTO at Infectious Media

    This is a huge step in preserving the openness of the programmatic ad ecosystem, and one we have been calling for for years. It promises to make it simpler for brands and agencies to create programmatic advertising that is relevant for consumers, whilst giving users choice and transparency when it comes to opting out.

The DigiTrust solution is supported by leading programmatic platforms within the digital media industry, including the following:

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DigiTrust is open to all industry third parties interested in improving the digital experience for consumers, publishers, advertisers and technology platforms. Please fill out the short form indicating your interest and we'll look forward to speaking with you!

Contact

For more information, please contact info@digitru.st